The country’s top winemakers, designers, and an army of stylish globe-trotters have ventured inland to Pueblo Edén.
When fiery star chef Francis Mallmann opened a tiny hotel and restaurant in the one-horse town of Garzón, in southeastern Uruguay, he paved the way for the arrival of an art gallery, a design shop, and a sprawling winery, along with a crowd of fashionable globe-trotters who spend their winters around José Ignacio. Now those with the inside track are turning their sights on Pueblo Edén, another small township, just 45 minutes away from cool beachfront bars doling out white sangria and bossa nova beats. Until recently only a few knew about the area’s curiously rocky hills or the local farmer who serves barbecued lamb behind his rancho.