The hottest new destination for upscale American travelers is Uruguay, according to Virtuoso, which says bookings to that country by its members are up nearly 300%.

Those are a few of the findings of the luxury consortia’s latest Top 10 and Hot 10, which are based on a review of the future bookings in the group’s warehouse of more than $49.5 billion in transactions.

The Virtuoso Hot 10 underscores the Virtuoso Luxe Report’s determination that the prevailing travel motivator for 2019 is exploring new destinations.

Uruguay’s award-winning wineries, pleasant climate and adventure opportunities put it at the top of the list of emerging destinations based on year-over-year increase in bookings, Virtuoso said. Bookings to that country are up 286%.

The Maldives came in second with a 171% rise. Malta is third at 140% followed by Romania with a 135% increase and Egypt with a 122% hike.

Rounding out the Hot 10 are Puerto Rico, up 120 %; Rwanda at 114%; Qatar up 101%; South Korea at 98% and Norway with a 96% increase.