Punta del Este is internationally recognized as the main seaside resort of South America.
It divides the sea between the Río de la Plata and the Atlantic Ocean. The resort grew to the west, forming Punta Ballena, and to the east, creating La Barra and José Ignacio. The extraordinary variety of offers, together with the natural beauty that surrounds the peninsula, make Punta del Este a unique place.

Among the most outstanding sports we can mention surfing, kite-surfing, motorboating, sailing, fishing, yachting, polo, golf, tennis and rugby. Restaurants, pubs, fashion, sports and antique stores cater to the thousands of people who fill the streets of Punta del Este in search of fun.